Trade Show 101: Trade Show Booth Staff

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Scott Price — March 17, — filed under: Without an engaging, polished, and professional team representing your business in your trade show display, attendees will quickly flee to a more welcoming and knowledgeable booth team. How to Choose Motivated Employees. Not sure how to select the most motivated employees to work your trade show display? Keep a few of these considerations in mind throughout the selection process:.

Consider the experience level of your employee options. Make sure they also know what a trade show is about and that they understand the objectives your company wants to accomplish.

Keep in mind that adequate training or mentoring can also help a less experienced staffer succeed. Give them the opportunity to learn and grow and spend time on training. Picking your more enthusiastic and driven employees will set the tone and attitude of the exhibit. Many executives assume that salespeople are the only key staff members that must be present in their trade show display. While you should have your sellers on hand to answer product tips for option trade show booth staffing, other team members can prove as valuable as well.

Consider some of your manufacturing staff, marketing specialists, engineers who worked on a product, and even employees from your quality control team to give your visitors a comprehensive glimpse into what your organization is all about. Finally, the best way to help your chosen team be successful is to convey what is expected from them. Outline the specific goals and objectives you hope to achieve before every function.

Additionally, put a plan in place tips for option trade show booth staffing lead follow up, as well as how to quantify the results of each function. Your trade show will be successful if you have the supporting team you need backing up your efforts.

Read the Better Booth Staffing for Greater Trade Show Results white paper to increase skills and perspectives of individual booth staffers, and to help the manager train and prepare your booth staff. Click here for your free copy. Scott Price is the President of Skyline New Jersey and works with clients tips for option trade show booth staffing design unique trade show booths tips for option trade show booth staffing by Skyline.

He believes that successful trade show booths in New Jersey are innovative and interactive. For more information on trade show displays, trade show booths, and trade show exhibits in New Jersey, please visit http: Your email address will not be published. Notify me of follow-up comments by email. Notify me of new posts by email. Leave a Reply Cancel reply Your email address will not be published.

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